A jungle of color is what you would have found on the 2nd floor, S building in the Downtown Milwaukee Campus between October 19 – October 26. You couldn’t help yourself when walking by to take a few minutes and browse through the large variety of interesting books on display.
The scholastic book fair is aimed at the general public. Word of mouth advertising in nearby buildings and at MATC campuses, has seemed to be the key to luring in prospective buyers.
From pre-K up to 8th grade this is a kid’s paradise, mostly new but some special value books are available for purchase. Prices range from 99c up to $18.99, so even with tough economic times you are able to purchase a book and offer your child the simple joys in life, without breaking the bank.
What is the most precious feeling in the world, you may ask? Well for a very dedicated lady named Lorraine Tyler, it is sitting with your child on your lap reading them a story.
Tyler, being the chair organizer of the scholastic book fair in the downtown campus during the month of October, has brought about awareness and the fun of reading right to our very fingertips.
The Week of a Young Child, held in April 2006, prompted Tyler to unlock the imaginations of kids all around Milwaukee, with the objective of sharing her love for books. Tyler was committed to working hard, and with the help of MATC she was able to showcase her book sale in the downtown campus. From being in the MATC calendars, campus screens, facebook, twitter and the online website, Tyler has no shortage of visual content to put on show. With all this advertising Lorraine has been successful in showcasing the book sale every spring and fall for the past few years.
Last year was Lorraine’s most successful year thus far, she has high hopes that this year will top sales and go on to be even better in the future.
Technology seems to have made an impact on the old fashioned reading, but  E-books are available online and are very reasonably priced. So whatever your preference is, there are books available to you.
With the convenience of every welcoming book fair, the bustling downtown campus and prices to please everyone there is no reason why your kids are not enjoying their super Scholastic books with you.